Dumonde Tech Bicycle Chain Lubricant

What makes Dumonde Tech Bicycle Chain Lube superior?
*Liquid plastic forms long-lasting coat on all chain surfaces
*"Riding in" forms an extremely low-friction plating
*Plating bonds to chain; can't be washed off
*Components stay cleaner, last longer, run quieter
*Extremely durable, outlasts all other chain lubes
*Use less...Ride more...Save money